LED screens are made up of light points that can be spaced several millimeters apart, a concept known as pixel pitch. Thanks to LED technology, different pixel pitch options are available, which is why viewing distance plays a crucial role in selecting the appropriate pixel density for the screen.

The viewing distance refers to the optimal distance from the screen at which the image appears clear and well-defined to the human eye.

To determine the ideal viewing distance, two main factors must be considered:

  1. Screen Size
    While the exact screen size may vary, an estimated size is typically sufficient for this calculation. It's essential to remember that, especially for LED advertising screens, larger screens generally have a more significant impact compared to smaller ones, regardless of the resolution or pixel pitch.
  2. Target Audience
    Consider the intended viewers of the screen. For example, a screen placed in a store window on a busy roundabout, mainly viewed by passing cars rather than pedestrians, would require a viewing distance of 6 to 8 meters to ensure visibility for those in vehicles.

Once these variables are established, you can determine the correct pixel pitch using the following guidelines:

Important: Viewing distance is not the sole factor in determining the necessary pixel pitch, as it also relates to the screen's size. A screen with a lower pixel pitch will require more LEDs per square meter to maintain a high resolution. On the other hand, larger screens can accommodate a higher pixel pitch while still providing clear visuals.

Conclusion

The relationship between viewing distance and screen size is critical in selecting the right LED screen. Understanding the optimal distance for your audience, combined with the screen size, helps ensure the best image quality and visual impact. By taking these factors into account, you can make an informed decision when choosing the ideal LED display for your needs.

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